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Washington Post: In China, a Rush to Get Behind the Wheel (06/07/02)
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The Chinese Embassy Web Editor’s Note:
We recommend an article published by The
Washington Post on June 6, 2002. It describes a vivid
picture of China’s booming car market. The following
is the full text (download at :
http://www.washingtonpost.com/wp-dyn/articles/A2630-2002Jun5.html
) :
In China, a Rush to Get Behind the Wheel Washington Post Foreign Service Thursday, June
6, 2002; Page A01 SHANGHAI -- The line of bidders
begins to form just after sunrise. By mid-afternoon, when
uniformed security police throw open the glass doors to the
cavernous auction hall, the queue snakes down the entrance
ramp, loops around the dusty parking lot and spills out into
the street.
"One at a time! One at a
time!" barks the guard inspecting registration papers
at the entrance. "Don't shove! You'll all get
in."
But not all will leave with what
they've come for: license plates for their cars. Shanghai's
municipal government instituted monthly plate auctions three
years ago in an effort to stem the tide of private vehicles
flooding city streets. As demand races far ahead of the
monthly quota, Shanghai tags have become one of the world's
most precious metals. At the May auction, the minimum bid
required to claim one of 2,350 new plates on the block
soared to a record 17,800 yuan -- about $2,150 -- rendering
the tin squares worth far more, ounce for ounce, than
gold.
Shanghai's would-be drivers decry the
auctions as tantamount to highway robbery. And yet they pay.
"Of course I think it's too expensive, but what am I
going to do?" fumed 28-year-old commercial sculptor
Ding Xiaofeng as he jostled fellow new car owners outside
the auction hall Saturday afternoon. "If I bid too low,
I don't get on the road."
Ding's eagerness
to start driving is shared by a growing number of Chinese.
With incomes rising and new-car prices falling, more and
more of China's 1.3 billion people are sliding off their
bicycles and behind steering wheels -- transforming
established rhythms of life at home and creating new
business opportunities for trading partners
overseas.
Private car ownership remains a
novelty in this burgeoning economy -- 1 in every 100 Chinese
owns a car, compared with 1 in 2 Americans. And even the
lowest-priced new passenger car still exceeds a decade's pay
for a typical Chinese worker.
But industry
experts see vast potential.
New-vehicle sales
in China, which grew at double-digit rates for much of the
past decade, topped 2.3 million last year. Passenger cars
accounted for just under a third of that total. Many
analysts put the proportion of vehicles sold now for private
use at about 50 percent, up from less than 10 percent a
decade ago.
And the boom is just beginning. As
China's economy barrels forward, annual household incomes in
the major cities are passing the $4,000 milestone regarded
by manufacturers as a take-off point for private auto
consumption. Automotive Resources Asia Ltd., a consulting
company with offices in Beijing, predicts total sales will
reach 3.7 million by 2006, with passenger-car sales
exceeding 1.2 million units. China is widely expected to
emerge as the world's largest car market in the next two
decades.
Chinese banks are plunging into the
auto-loan business, and competition among the global auto
giants -- not to mention China's 120 domestic carmakers --
has sparked a furious series of price wars. The result: Car
ownership is moving ever nearer the reach of this country's
prospering middle class.
In major cities,
private car ownership has spawned a new breed of commuters
who motor proudly to downtown office towers from luxury
housing developments in the suburbs. Among them: Shanghai
accountant Sun Linlan, who recently purchased a Sail, a new
compact model built jointly by General Motors and its
state-owned Chinese partner. Sun and her husband already
owned one family car, but his office is on the other side of
town.
"I just got tired of standing in
taxi lines on rainy days," she
explained.
Ding, the sculptor, said his reasons
for buying a boxy four-door Volkswagen Santana were
"strictly business." Having his own car, he said,
will make it possible to see more clients.
What
a bore, scoffs Han Han, a 20-year-old Shanghai playboy who
bought a Citroen two years ago with the proceeds from his
first novel. Han has since bought and sold three cars and
now drives a zippy Mitsubishi sports car. He couldn't care
less that he's ridiculed in the Shanghai press as devoting
too much attention to his ride and too little to his
writing.
"My main interest now is
cars," he said. "I want one of those big
off-roaders next, or maybe a Lexus."
Han's
zeal for wheels puts him at the vanguard of a new kind of
cultural revolution. For centuries, inhabitants of this vast
land have remained largely rooted to the village or town
where they were born. Under Mao's Communists, individual
mobility was limited by poverty, bad roads and a rigid
household registration system.
Now, prosperous
young professionals in Beijing form four-wheeling clubs to
traverse the hinterlands of Yunan and Tibet, and Chinese of
even ordinary means can contemplate the freedom of the open
road.
News kiosks in Shanghai sport an array of
flashy auto magazines alongside the People's Daily. In
thriving industrial towns such as Wenzhou, Dongguan and
Putian, it has become increasingly fashionable for parents
of a new bride to offer a shiny new car as a
dowry.
No wonder, then, that giant companies
from the United States, Japan and Europe are piling in.
General Motors Corp. and Ford Motor Co. have formed joint
ventures with state-run manufacturers in China. Japan's
Honda Motor Co. has been building Accords in China since
1999 and launched a new minivan in April. Toyota Motor Corp.
and Nissan Motor Co. plan to begin production in China with
local partners next year.
Everyone is
scrambling to catch up with Volkswagen AG; the German
automaker has been building cars with state-owned Chinese
partners for more than a decade and last year claimed about
half of all passenger-car sales.
China's entry
into the World Trade Organization has fueled the auto craze.
Terms of China's membership oblige Beijing to slash tariffs
on auto imports to less than 51 percent over the next five
years from 80 percent.
Meanwhile, Chinese
regulators have begun granting foreign-invested ventures
permission to manufacture family cars. GM's Shanghai plant,
once limited to manufacturing $40,000 Buick sedans for
chauffeuring Communist Party bigwigs and rich tycoons, now
also turns out the Sail, a sporty compact priced from about
$14,000.
But extra cars have brought
congestion. In Beijing, cars and trucks now clog broad
avenues that once teemed with cyclists. In Shanghai,
tree-lined boulevards laid out in the colonial era have been
all but overwhelmed.
China's Communist planners
are scrambling to keep pace. Beijing has added ring road
after ring road. Shanghai is building two major extensions
to the recently completed Yanan Expressway and hopes to
promote mass transit by stretching a costly, high-speed
magnetic levitation train from the city center to the new
airport in faraway Pudong.
Nationwide, the
highway network has been expanded to 11,800 miles from 2,300
miles only a decade ago, slashing drive times between major
urban centers. Beijing promises to connect all the nation's
major cities with a 34,000-mile highway grid second in
length only to that of the United States.
For
now, however, much of China's highway network is either
overcrowded, underdeveloped or both.
The surge
in private car ownership in China warms the heart of Gordon
Wu, whose Hong Kong-based construction and development
company built and manages more than 185 miles of toll roads
in southern China's Pearl River delta. Wu recalls the
skeptical response he got from government planners when he
proposed the first toll road in the early
1980s.
"They told me I was crazy," he
said, shaking his head. "How come I wanted to build
highways in a country full of people who could barely afford
bicycles?"
Wu's said his China toll roads
now collect $250 million a year and growth remains
robust.
"More drivers?" he laughed.
"Bring them on."
Shanghai's monthly
license plate auctions are a crude -- and critics say cruel
-- method of limiting congestion on city streets. With 13
million residents and an estimated 1.2 million licensed
drivers, Shanghai has so far auctioned off fewer than
100,000 plates for private vehicles, according to reports in
the official press. The minimum bid required to win one of
the 15,900 licenses issued last year averaged about $1,400.
In December, the final month of pre-WTO import duties, the
minimum successful bid threshold briefly plunged to $665.
But the ante has tripled since, even though the city has
steadily raised the number of new tags up for
bid.
The system seems designed for maximum
chaos. In the final hour of bidding, there is a mad rush to
get in the door. Participants claw their way inside the
auction hall to one of two dozen dilapidated computer
terminals where they must enter their registration number,
password and bidding price.
To ease the
confusion, organizers have set up a smaller auction room
upstairs for auto dealers bidding on behalf of 10 or more
customers. Within seconds after the doors flew open at the
May auction, the chamber was a sweltering mosh pit, thronged
by red-faced men and women clutching onion-skin registration
forms by the fistful. Several scuffles required auction
officials to act as referees.
The computers
were switched off at 3 p.m. The bidding stopped, dealers and
customers shuffled out into the lobby to smoke and wait. A
few moments later, the entire crowd -- several thousand
strong -- was allowed back into the main hall and fell
silent as a trio of perspiring auction officials announced
the minimum bid.
"Seventeen thousand eight
hundred yuan." There was a chorus of cheers but many
groans as well. Ding, the sculptor, went home exulting at
his last-minute decision to bid 18,000 yuan -- 1,000 yuan
more than he had planned.
But Li Kun, who stuck
by his decision to bid no more than 12,800 yuan, trudged
away in dejection. "This is no good," he muttered.
"I have to try again next month."
Special correspondent Wang Ting contributed to
this report.
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